Unhealthy patient habits are at the core of healthcare problems. Patients are confused with what they need to do to manage their diseases and may not have the tools to follow through with physician recommendations. Physicians are increasingly busy and while they see the value of changing patient habits they do not have the time or resources to do so. Payers know that poor patient habits lead to higher healthcare costs but have been unable to effectively help change patient habits.
Habit care is
multi-channel program based on proven
behavioral science that helps patients change their unhealthy habits. Habit Care helps patients adhere to their medications, adds value to physicians by providing a tool to help their patients' habits, and drives down healthcare costs for payers via patient habit change.
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Biopharma
Unmet Needs |
Customer
Unmet Needs |
How
Habit Care Helps |
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Patients |
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- Improve patient medication adherence
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- 33% of patients say they leave a doctor’s office confused about what they should do to manage their disease
- Patients don’t have the tools to follow through physician recommendations
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- Habit Care provides a comprehensive behavior change program that leads to medication adherence and improves patient health
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Physicians |
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- Show value to physicians during each detail
- Give tools to physicians to help them make better choices
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- Physicians recognize the need for patient behavior change to reduce complications and unpaid re-admissions but are frustrated because they lack the time, tools, and financial incentives to impact behavior
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- Physicians are willing to have pharma supply an evidence based behavior change program
- Habit Care allows physicians to effectively help patients with behavior change
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Payers |
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- Find ways to add value to payers besides rebates
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- Payers know that patient behavior and habits drive healthcare costs but have behavior change programs that have not been effective (because their programs lack a strong behavioral science basis) and have limited budgets to do so
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- Payers are supportive of pharma to bear the responsibility of a behavior change tool
- Habit Care adds value to payers with an effective behavior change program based on behavior models
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