In a survey of 135 physicians (Interventional Cardiologists and Orthopedic Surgeons) a scenario was described where certain products also included patient access to a free 1 year behavioral change service. The service is based on 4 well-studied approaches to behavioral change: The Transtheoretical Model, Self-Determination Theory, Cognitive Behavioral Therapy and Coaching.

The service uses internet and phone interactions to help patients adhere to medication therapies, change diet, exercise and other habits. The service helps patients set goals and track progress, receive reminders by phone and email and connect with other people with similar health issues.

Physicians reported that availability of Habit Care would significantly impact their device usage decisions – 20%+ on average more usage for a device that also offers Habit Care.

Physicians found 3 areas where Habit Care were the most useful in helping them select a device:

"Worth Trying" Habit Care gives physician a reason to try a new drug
"Consolidation" Habit Care gives a physician a reason to go all-in with an existing favorite